SUCCESS IS ALL ABOUT ACCESS ACCESS TO MARKETS, ACCESS TO FINANCE AND ACCESS TO CAPACITY
We have adopted a model that we believe has all the makings of success, captured in three distinct and interdependent facets needed by SMEs: access to finance, access to market and access to capacity building. Our premise is simple: at any point in the development cycle of a successful entrepreneurship, a combination of these three elements is needed. An SME with proper training, talent and the right product can only supply on its contractual mandate with financing. Tushiyah is mitigating risk for all parties through unique financial assistance.
We are very proud of the fact that right now, most of our business is derived from returning customers. We also enjoy a firm referral base, both within company departments as well as between companies. This is because we have some really smart people working for us many of which are highly educated and who run their own businesses. Their understanding of life in the fast lane is complemented by their experiences on both sides of the equation: large corporates as well as SMEs.
The value of understanding the linkages between essential role players cannot be overstated.